BD Enterprise Healthcare Communications Systems
A set of communication tools to support conversations with healthcare facilities, procurement teams, and clinical stakeholders
Overview:
Multi-channel communication systems designed to help healthcare stakeholders understand the vascular access continuum through clear storytelling, consistent messaging, and scalable visual design.
As art director and designer, I partnered with a cross-functional team and BD marketing to transform complex clinical content into a shared visual framework and sales experience spanning presentations, print collateral, and follow-up materials.
Key Contributions:
Designed scalable visual systems across channels
Created sales enablement presentations and print materials
Produced animated digital content for awareness campaigns
Presented creative concepts and design rationale to clients and stakeholders
The Challenge:
Complex Clinical Information
Stakeholders needed to understand BD's integrated approach without becoming overwhelmed by technical details
Solution:
Unified Visual System
Created a flexible design language that connected digital, presentation, and print materials
Modular Content Architecture
Organized information into reusable content blocks that could scale across channels
Motion-Enhanced Storytelling
Used animation and visual hierarchy to guide attention and improve message retention
Sales Enablement System:
Presentation and print materials needed to work together as a cohesive system, allowing sales teams to move confidently between formats while reinforcing the same core story.
Sales presentation deck designed to support live BD conversations, guiding audiences through the vascular access continuum and clearly positioning BD’s integrated approach as a system-level solution
Sales Leave-Behind Brochure
The brochure extended the same messaging and visual system established in the presentation, creating a seamless experience across both formats. This allowed sales teams to move confidently between presentation and print without introducing inconsistencies, while giving prospects a clear, credible leave-behind that reinforced key messages long after the meeting ended.condensed slide deck.
Panels from the back side of the supporting printed 5-panel fold brochure showing examples of consistency in iconography and lock-ups
Animated Social & Digital Banners:
BD needed a series of banner ads and social posts to highlight a product initiative, but the messaging was complex and clinical—with compliance requirements. Each needed one motion idea, one benefit, one CTA. I created an animation system that used clean typography, minimal motion, and directional flow to guide the viewer’s eye, resulting in clarity and consistent branding across multiple ad sizes.
Working closely with the client, I helped shape the campaign message and translate it into motion assets that could quickly communicate a complex idea. The animated banners were designed and animated to reinforce the core message, and adapt to different placements.
Key Insights:
Results:
Established a cohesive enterprise communication system
Improved consistency across digital and print materials
Equipped sales teams with flexible storytelling tools
Created reusable assets that supported future campaigns
